Filtra water filter and bottle on a table outdoors
All Work

Consumer Product · EasyHealth

Filtra

Microplastic filtration for a bottle you already own

RoleProduct design · materials · brand
ContextIndustrial Design coursework, SFSU
FocusConsumer ID · market-gap framing
OutputProduct + EasyHealth brand identity

01 The Problem

Microplastics are everywhere. The filters that catch them are not portable.

Microplastics in drinking water have been found in human organs and linked to hormonal disruption and other health effects. Yet existing consumer filters are stationary or demand a dedicated bottle, and none fit the standard plastic bottle nearly everyone already carries.

Filtra closes that gap: a filter that threads into a standard store-bought water bottle and cleans microplastics and pollutants on the go, while preserving the bottle's original cap so nothing is thrown away.

Filtra filter with threaded cap and activated-carbon element
The filter: a threaded cap over a stainless shaft that houses the activated-carbon element.

02 Materials & Construction

Every material chosen for function and for what it won't shed into your water.

Filtra filter, exploded material breakdown 1 2 3 4
  1. 01
    High-density polymer cap

    A threaded spout chosen specifically because it does not shed particles into the water, and it reuses the bottle's own cap threading.

  2. 02
    Stainless steel housing

    An inert, durable shaft that encloses and protects the filter element.

  3. 03
    Activated-carbon element

    Captures microplastics and pollutants as water is drawn through the straw.

  4. 04
    Water inlets

    Slotted intake near the tip that draws water into the carbon element.


03 Form & System

A straw-format filter that respects the bottle it lives in.

I designed a straw-format form factor that threads onto standard bottle openings. Because it preserves the original cap and threading, the user keeps their existing water bottle, no proprietary vessel, no waste. The result is a product that reads as an upgrade to something familiar rather than a replacement for it.

I researched microplastic contamination and pollutant behavior in drinking water to drive the material and geometry decisions, then wrapped the product in the EasyHealth consumer brand identity to package it as a coherent story.

·Consumer Product Design ·Materials Selection ·Brand Identity ·Market-Gap Research
Filtra filter product render
Filtra cap and filter, exploded view